Design Tips For Holographic Stickers And Labels

Creating a high-quality design for your stickers can be intimidating. But it does not have to be.

Here are our top tips on how to create holographic stickers.

If you do not want to read, watch our step-by-step guide below.

Embrace white space and let the material shine

White space, also often referred to as negative space, is not necessarily white.

It is a graphic design term that refers to the empty or free space between your design elements.

This might sound counter-intuitive - why would you pay for a sticker or label only to leave half of it blank?

Well, white space can actually make your design much more effective.

In fact, when you are creating artwork for a holographic sticker or label, white space is your friend. White space allows you to show off the amazing material you selected for your stickers and labels and can immediately make your branding look more premium.

On top of that, white space lets your design breathe and gives the eye something to rest on, making it easier for viewers to appreciate and understand what they are looking at.

It also helps create contrast between elements in the design so that no one part takes over the whole composition.

Here is an amazing example for the use of white space:

 Square holographic sticker applied to black soap box next to shaving tools

Create a partial holographic sticker or label with white ink

White ink is absolute magic when working with effect materials. No matter if you want to print holographic product labels or create your own holographic anime stickers.

White ink helps you control where and how the holographic effect will display in your design. There are two options:

  • print color directly onto the material which will create a metallic effect for that color or
  • print white ink underneath your color to dilute the holographic effect and let your color appear vibrantly opaque

    The image below shows the difference between the two options:

    2 holographic stickers in hands 1 with no white ink, 1 with white ink

    If you want to create a partially holographic sticker or label, the second option is for you.

    You can either create these white layers yourself in your design tool of choice or you can let us know which parts of your design you'd like to have white ink printed behind.

    Simply leave a comment with your order summary such as "Can the border please have white ink behind it" or "I want all blue parts to print opaque".

    We will then send you a design proof that shows this and print white ink for you.

     Screenshot of the cart

    Opt for bold fonts and colors for optimum legibility

    The holographic material is an absolute show-stealer - and we love it for that. But it is something to keep in mind when you are creating artwork.

    To promote your product or get your message across in the best possible way, opt for bold fonts and colors such as white or black that block out most of the holographic effect. This will ensure that your message stands out clearly and does not get lost in the design.

    It also increases legibility for your customers or target groups, making sure that they can easily understand what you are trying to communicate.

    Get some risk-free samples printed

    What better way to find the best design for you than to try them out? With our risk-free samples option, you can test any design on holographic material for just £9.

    We will proof, print, laminate and cut 10 stickers for you and ship them to you for free.

    If you love your design immediately, you can simply re-order it in seconds and we will send it straight to print for you. 

    You can also reach out to our experts with any questions you might have. They will respond within 24 hours.

    Or, if you want to learn more about holographic stickers, check out our article on holographic security stickers.

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