Investing in stickers means one thing: unlimited choices. While this means that you can create a sticker that fits your needs perfectly, it can also cause some confusion. What do these terms even mean? When should you use which sticker?
We are here to shed some light on the world of custom stickers. In this article, we will look at one of the most popular options: custom kiss cut stickers. Find out what they are, how to get them and the best ways to use them.
Reminder: What is a kiss cut sticker?
Kiss cut stickers can be cut in any custom shape you can think of. However, what differentiates them from die cut stickers is that they are cut differently.
Kiss cut stickers are only cut through the sticker material. The paper backing stays intact. This leaves a border around your stickers, as you can see in the image below. Learn about them in our article "What is a kiss cut sticker?"
On the other hand, die cut stickers are cut through the material layer as well as the backing paper. This means that your entire sticker is cut in the exact shape of your design. Dive deeper into the difference between die cut and kiss cut stickers here.
Why should you use kiss cut stickers
Before we jump into the how let's cover the why. Why invest in stickers at all? And why use a kiss cut sticker?
Stickers work. They can be your secret marketing weapon of choice because they are versatile, affordable, low-risk and effective.
Sounds too good to be true? Just look around, businesses like Vans, Apple and Reddit are using stickers to create visibility for their brand and engage their customers. And? It works!
Use these success stories are blueprints and put your own twist on them. With customised stickers, you can create a unique presence for your brand: submit a custom design, choose your favourite sticker material, select your ideal shape, and determine the right sticker size.
The best ways to use kiss cut stickers
And kiss cut stickers are more than perfect for this. They are a blank canvas you can turn into your customised marketing tool. Here are the best ways you can do just that:
When you have a delicate design with intricate cut lines, or you simply want to give customers and clients the best possible experience, kiss cuts are just what you need.
The extra paper baking around your stickers allows you or customers to easily peel your stickers away from the backing paper.
This means you can peel these stickers much faster than a custom shaped die cut sticker or any other traditionally shaped stickers.
Custom logo stickers for your business
A kiss cut sticker is the perfect way to unleash your marketing potential and build awareness for your business.
Now, let's be clear. Branding is much more than sticking a logo sticker onto everything you sell. But, that does not mean that they cannot help.
In fact, a well-designed logo can come to represent what your brand stands for and believes in. It becomes a visual shortcut that makes it easier for consumers to remember and engage with your business. Learn more about how logo stickers can boost your branding in 2022 here.
So choose your favourite sticker paper and get designing! You can create your own sticker design using Graphic, our free online design tool to craft your artwork in minutes.
Branded giveaways and handouts
Did you know the most powerful thing about stickers? They fly under the radar.
That might sound counter-intuitive after we have just spoken about creating visibility. But in this case, it is an absolute advantage.
When you give away free stickers, they will not be seen as just another way to advertise a product. Rather, we think of free stickers as gifts.
The giving of gifts is such a powerful marketing tool because it ignites two reactions: 1) it ignites positive emotions and 2) the receiver feels like they "owe" you a favour.
This can help you increase your sales or even your positive reviews are consumers are inclined to trust your business more.
To give them the best possible experience, use a vinyl sticker. These stickers have a UV lamination on top of the printed surface. This gives them outdoor durability and makes them waterproof.
How can I order kiss cut stickers?
You can order your own custom kiss cut stickers super easily by just heading over to our kiss cut stickers product page. Enter your size and select your material of choice to get an instant and customised quote.
Looking for kiss cut sheets?
All of our labels are printed on sticker sheets. This means that all labels you can order are kiss cut, as the backing paper remains intact.
The main difference between sticker sheets and kiss cut stickers is that sticker sheets arrive on an A4 sheet, whereas standard kiss cut stickers are individually cut.
Can't decide yet? Or need a little more information before placing your order? Then check out these articles all about custom stickers:
- How are kiss cut stickers made?
- Does the size of a kiss cut sticker include the whole sticker or just the peelable sticker?
- Are all stickers waterproof?
- Common problems to look out for with stickers & labels
- The most famous stickers of all time